4 février 2026
Airbnb may be tempting, and nightly rates can look unbeatable… on paper. But in 2026, the reality on the ground is very different. Between tighter regulations, time-consuming management, and irregular income, short-term rentals are losing their appeal. By contrast, long-term rental is emerging as a calmer, more stable, and often more profitable strategy over time.
The first promise of long-term rental is predictability. A signed lease, rent paid every month, and clear visibility on your income. No need to constantly monitor occupancy rates, guest reviews, or August weather forecasts.
In dynamic areas such as Vitrolles, Marseille, Aix-en-Provence and surrounding cities, rental demand remains strong year-round: professionals, families, employees on temporary assignments… The result? Very low vacancy rates and reassuring financial stability.
Short-term rental, on the other hand, depends heavily on tourism and external factors such as inflation, transport conditions, or local restrictions. One bad season, and your profitability melts away like ice cream in the sun.
Where short-term rental can sometimes feel like a second job, long-term letting is all about simplicity.
Municipal declarations, registration numbers, rental night caps, specific tax regimes, adapted insurance… Regulations around short-term rentals have become significantly stricter, especially in high-demand areas.
With long-term rental, the framework is clear, structured, and well established. Once the tenant is selected, management is reduced to the essentials. And for total peace of mind, entrusting your property to a local agency like John & Cie in Vitrolles allows you to delegate tenant search, lease drafting, and day-to-day management. Less paperwork, fewer surprises… and far fewer Sunday night messages about a temperamental Wi-Fi box.
Another often underestimated advantage: property wear and tear. In short-term rentals, frequent guest turnover accelerates the deterioration of furniture, equipment, and common areas. Over time, maintenance costs can seriously eat into profitability.
With long-term rental, the tenant makes the property their home. They live in it, maintain it, and stay for the long run. The relationship is more stable, more responsible, and better protected by law.
On the security side, several solutions exist to reassure landlords: rent guarantee insurance, solid guarantors, and dedicated insurance policies.
In 2026, choosing long-term rental over short-term letting means choosing stability, simplicity, and sustainable profitability. Less stress, less day-to-day management, a more protective legal framework, and a strong local market around Vitrolles and the Bouches-du-Rhône.
Still unsure? Have a rental project or looking to optimise an existing property? The John & Cie team in Vitrolles supports you with a tailored, local, and pragmatic approach.
Contact us today via our website to discuss your project and turn your property into a true long-term investment asset.
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